Reinventing
the future
of advertising
Reinventing
the future
of advertising
Mumbai . Dubai . Gurugram
Who are we?
Relier Media is the trusted advisor for brands that want to be heard.
Since 2014, Relier Media has provided a full suite of digital marketing and business growth services for clients around the world. Our digital marketing strategies are designed to meet the customer where they are at in the buyer’s journey and convert them into loyal customers.
This is done through smart and personalised digital marketing services, creative thinking and transformative technology, ensuring effective and measurable results.
We strive to create impactful campaigns that will be talked about for years. We’re committed to excellence.
If your business has clear growth targets, partner with Relier to achieve these.
Who are we?
Relier Media is the trusted advisor for brands that want to be heard.
Since 2014, Relier Media has provided a full suite of digital marketing and business growth services for clients around the world. Our digital marketing strategies are designed to meet the customer where they are at in the buyer’s journey and convert them into loyal customers.
This is done through smart and personalised digital marketing services, creative thinking and transformative technology, ensuring effective and measurable results.
We strive to create impactful campaigns that will be talked about for years. We’re committed to excellence.
If your business has clear growth targets, partner with Relier to achieve these.
Focus
Area
Focus
Area
We are a global
media house and
advisory firm
We work with restless leadership teams to help build businesses, brands, products and experiences for the customers of tomorrow. Our focus has always been to create enjoyable, intuitive, engaging and remarkable experiences for people-that's what sets us apart from everyone else.
9+
100%
25+
300+
years
of excellence
in-house
and independent
awards
and recognition
clients
served
We work with restless leadership teams to help build businesses, brands, products and experiences for the customers of tomorrow. Our focus has always been to create enjoyable, intuitive, engaging and remarkable experiences for people-that's what sets us apart from everyone else.
100%
25+
300+
years
of excellence
in-house
and independent
awards
and recognition
clients
served
9+
100%
years
of excellence
in-house
and independent
25+
300+
awards
and recognition
clients
served
Services
We don't do advertising. We identify a goal, sort through the possibilities and find ways. What we do is strategy, consulting, branding, idea. concept, storytelling, content creation. design, user experience and digital marketing. In us you will find strategic consultants, creative innovators, solution-oriented creators and equal partners.
- Customer Research
- Customer Journey Mapping
- Engagement Strategy
- Communication Strategy
- Social Media Marketing
- Content Creation
- Community Management
- Influencer Marketing
- Growth Hacking
- Campaign Design
- Marketing Strategy
- SEO and SEM
- Customer Research
- Customer Journey Mapping
- Engagement Strategy
- Communication Strategy
- Social Media Marketing
- Content Creation
- Community Management
- Influencer Marketing
- Growth Hacking
- Campaign Design
- Marketing Strategy
- SEO and SEM
- Data Analytics & Decision Sciences
- Mobile Marketing
- Performance Marketing
- Media Strategy
- Media Experience (MX)
- Investment Planning & Buying
- Data & KPI Planning
- Programmatic
- Performance Media
- Mobile & Geo local
- Entertainment & Sports Partnerships
- Brand Strategy
- Brand Identity
- UI/UX
- Website Development
- Logo design
- Whitepaper Beautification
- Ad designing & strategy
- Video Production
- Website & app development
- Web 3.0 & NFT Services
- Web series production & script development
- Metaverse services
- 360-degree digital strategy
- Global and geo-local media strategy
- Celebrity brand tie ups
- Influencer strategy Market Making Partners
- Brand Partnerships
- Global media plan
Our Clients
- The Dalmore
When The Dalmore, a revered name in the world of Scotch whisky, sought to amplify its digital presence, Relier Media embraced the opportunity. Our task was elegantly simple: weave a digital experience that resonates and captivates, reflecting The Dalmore’s timeless charm.
With a reputation spanning the globe, The Dalmore required a digital realm that mirrored its storied history while beckoning new narratives. Our objective was to curate a digital tapestry that engages with subtlety, inviting all to embark on a journey of discovery.
Our Approach:
Visual Stories: Through captivating visuals and narratives that intrigue, we wove a digital narrative that brought The Dalmore’s artistry to life. Each post became a portal, inviting exploration.
Tailored Alliances: Selecting partnerships as distinctive as The Dalmore, we fostered connections that enriched both narratives. These collaborations weren’t just unions; they were harmonies that amplified The Dalmore’s global resonance.
Evolving Engagement: Our strategy transformed social platforms into lively conversations. Each piece of content celebrated The Dalmore’s finesse, sparking a community of enthusiasts.
Curated Moments: From intimate gatherings to meticulously crafted events, we orchestrated moments that captured The Dalmore’s essence. Each occasion echoed the brand’s spirit of refined indulgence.
The Big Reveal:
The new digital landscape of The Dalmore welcomed all, inviting them to explore a world woven with heritage and curiosity.
The Crescendo:
Our collaboration yielded exceptional results:
Global Connections: Social engagement bridged distances, uniting aficionados who share an appreciation for The Dalmore’s allure.
Amplified Presence: Bespoke collaborations resonated profoundly, augmenting The Dalmore’s global reputation.
Digital Enchantment: Our events transformed virtual spaces into enchanting realms, capturing The Dalmore’s allure and captivating audiences.
The journey with The Dalmore was of digital storytelling. Relier Media added layers to The Dalmore’s narrative, seamlessly blending tradition and innovation. Beyond marketing, it was an invitation to savour experiences that celebrate The Dalmore’s allure—a treasure cherished across the world.
- The Times of India
The Times of India, a household name in India’s media landscape, approached us to enhance their digital presence, engage their audience more effectively, and drive increased sales for their various events and IP properties. Our partnership with this prestigious brand involved a multifaceted approach that encompassed event management, social media management, live event coverage, and post-event content creation.
The Times of India entrusted us with the responsibility of enhancing their already stellar reputation. We faced several challenges:
Event Management and Coverage: TOI hosts a multitude of events throughout the year, and we were tasked with managing and covering these events with precision and creativity.
Social Media Management: Our goal was to not only manage TOI’s social media platforms but also to increase engagement and sales for their events, employing geo-targeting and retargeting strategies.
Live Event Coverage: We needed to provide real-time, captivating coverage of TOI’s events to engage audiences both on-site and online.
Post-Event Content Creation: Crafting post-event success videos and coverage stories that encapsulated the essence and success of each event was crucial.
Event Management and Coverage: Leveraging our expertise in event management, we ensured that TOI’s events ran seamlessly. Our comprehensive coverage, combining traditional storytelling with cutting-edge technology, captured the spirit of each event and resonated with the audience.
Social Media Management: By deploying precise geo-targeting and retargeting techniques, we not only increased event visibility but also drove higher engagement and sales. Our data-driven approach allowed us to tailor content to the preferences of specific demographics, resulting in tangible ROI.
Live Event Coverage: Our dynamic team of content creators and live bloggers delivered real-time event coverage that immersed viewers in the excitement, whether they were attending in person or following online.
Post-Event Content Creation: We created post-event success videos and coverage stories that showcased the highlights and key takeaways from each event. These compelling narratives further solidified TOI’s reputation as a premier event host.
Our partnership with The Times of India yielded impressive results.
Significant increase in event attendance and engagement, leading to higher revenue. A surge in social media engagement, with a notable increase in followers and interactions. Post-event content received rave reviews, contributing to a heightened perception of TOI’s events. Enhanced brand reputation and audience loyalty, further cementing TOI’s position as a leading media organization.
Our collaboration with The Times of India exemplifies the power of strategic digital marketing in elevating a brand’s reputation and achieving remarkable results. By combining innovation with tradition, we not only met our client’s expectations but also surpassed them.
- Russian Standard Vodka
Russian Standard Vodka, an esteemed emblem of commitment to excellence and tradition, partnered with us to enrich its digital footprint and engagement. With a profound history interwoven into the fabric of Russian culture, the brand aimed to harmonize its storied past with modern digital strategies, creating a resonance that would captivate a wider audience while upholding its heritage.
Russian Standard Vodka approached Relier with a pivotal objective: to fortify its online presence, extend its global impact, and foster deeper engagement with consumers. Challenges encompassed the task of ingeniously uniting diverse international audiences while preserving the very essence that defined the brand.
1. Amplifying Elegance on Social Media:
Harnessing the dynamics of social media, we sculpted narratives that artfully encapsulated the brand’s ethos. Through visually captivating posts and engaging captions, we illuminated the brand’s legacy, craftsmanship, and unique offerings. This orchestration not only garnered an upsurge in social media followers but also nurtured unwavering brand loyalty.
2. A Gastronomic Affair: Crafting Cocktails and Cultivating Curiosity: Recognizing the pivotal role of gastronomy in the vodka culture, we curated an anthology of cocktail recipes and intriguing vodka anecdotes. By interweaving tradition with contemporary mixology trends, we presented the brand’s versatility and cultivated a connection that resonated both on a personal and cultural plane.
3. The Tapestry of Exclusivity: Event Partnerships and Artful Curation: We identified and artfully curated strategic collaborations and events that harmonized with the brand’s essence. From collaborating with eminent mixologists to orchestrating intimate vodka-tasting soirees, we curated experiences that crowned Russian Standard Vodka as the discerning choice.
4. Visual Chronicles: Captivating Event Journeys and Alluring Contests: Our digital artisans etched captivating narratives through immersive event coverage and spirited contests. These visual chronicles not only captured the brand’s essence but also conveyed the vivacious spirit of its gatherings, extending an invitation to audiences to be part of the experience. This endeavour not only kindled excitement but also expanded the brand’s digital footprint.
5. Bridging Realms: The Seamless Synthesis of Online-Offline Campaigns: We orchestrated a seamless union of online and offline campaigns to weave a holistic brand narrative. This approach extended an invitation for engagement both in the digital realm and real-life spheres, cultivating a sense of community and belonging among the aficionados of Russian Standard Vodka.
6. Viral Reverberations: Crafting Epics of Brand Resonance: Our innovative viral odysseys resonated with a global audience, uncovering the timeless allure of Russian Standard Vodka. These narratives sparked organic dialogues, igniting discussions that further elevated the brand’s visibility and reputation.
Measurable Triumphs:
Through strategic synergy, we at Relier propelled Russian Standard Vodka to achieve extraordinary milestones:
Substantial Augmentation in Social Media Engagement:
A crescendo in followers, likes, and comments materialized, reflecting heightened customer engagement. Extended Global Outreach: Our targeted campaigns transcended geographical barriers, allowing the brand’s resonance to span beyond traditional markets. Fortified Brand Esteem: Through a masterful fusion of traditional and contemporary marketing sensibilities, we reaffirmed the brand’s premium image, while resonating with the modern consumer. Fostering a Devoted Community: Our initiatives nurtured an ardent community of brand enthusiasts, solidifying Russian Standard Vodka’s status as a cultural luminary.
A Symphony of Tradition and Innovation:
In the harmonious alliance of Russian Standard Vodka’s time-honoured values with Relier’s visionary strategies, a triumphant symphony reverberated. This partnership, an artful composition woven from heritage and innovation, not only expanded the brand’s digital horizon but also safeguarded its enduring essence.
- Lodha Group
In the fiercely competitive real estate landscape of Mumbai, standing out as a luxury property developer requires more than just bricks and mortar. Lodha Group, a name synonymous with opulence and innovation, partnered with us to redefine the way it engaged with its audience. The mission was clear: elevate brand presence, drive foot traffic, and enhance sales for Lodha’s iconic properties.
Diverse portfolio management
Targeting High Net Worth Individuals (HNIs)
Maximizing walk-ins and inquiries
Expanding digital reach across platforms
Achieving a tangible impact on sales
Our Strategic Approach:
Property-specific Marketing Mastery:
Working closely with the Lodha Mumbai team, we tailored our strategies for each property, ensuring that the unique essence of every project was showcased effectively.
Data-Driven Precision:
Leveraging advanced data analytics, we executed geo-targeting and retargeting campaigns, zeroing in on HNI clients actively seeking luxury properties in Mumbai.
WhatsApp Magic:
Our WhatsApp marketing campaigns brought in higher walk-ins and ultimately boosted sales, nurturing leads through personalized interactions.
Visual Excellence:
With creative flair, we crafted eye-catching GDN banners, reinforcing Lodha’s commitment to luxury living and innovation.
LinkedIn Authority:
We harnessed the power of LinkedIn, engaging in precise geo and position targeting to connect directly with the elite audience that Lodha caters to.
Social Media Mastery:
Managing Lodha’s social media accounts, we built a loyal community of followers, transforming them into brand advocates.
360-Degree Domination:
Our comprehensive media buying and planning covered all digital platforms, ensuring Lodha had a holistic digital presence.
Results:
Increased Footfall: Foot traffic to Lodha properties saw a remarkable uptick, with potential buyers eager to experience luxury firsthand.
HNI Engagement:
Our targeted strategies on WhatsApp, LinkedIn, and other channels connected Lodha with high-net-worth individuals actively seeking investment opportunities.
Sales Surge:
Our efforts directly contributed to increased sales figures, positively impacting the bottom line and project success.
The collaboration between Lodha Group and Relier Media exemplifies a successful marriage of real estate finesse and digital marketing prowess. By crafting personalized campaigns, employing data-driven precision, and harnessing the full spectrum of digital tools, we played an instrumental role in redefining Lodha’s digital presence and sales strategy. The results speak for themselves, demonstrating our commitment to excellence and our client’s dedication to luxury real estate.
- KKR
Kolkata Knight Riders, a prominent franchise cricket team in the esteemed Indian Premier League, sought to amplify its fan engagement and digital presence. Tasked with this challenge, our team embarked on a journey to redefine the brand’s interaction with its dedicated fan base.
Strategic Approach:
1. “Inside KKR”: Engaging the Heart of the Fandom
To establish an intimate connection with the ardent supporters, we conceived and launched “Inside KKR,” a captivating video blog exclusively tailored for KKR enthusiasts. This platform granted fans unprecedented access to breaking news and personal insights from their cherished players.
2. Digital Ecosystem: The Hub for Enthusiasts
A comprehensive website blog and an intuitive mobile application were meticulously crafted, serving as dynamic hubs of information and interaction for the fan community. This digital ecosystem ensured supporters remained well-informed about the latest team developments.
3. Social Media Mastery: Redefining Engagement
In a pivotal move, we orchestrated a live screen discussion at Facebook’s distinguished Hyderabad headquarters, invigorating KKR’s social media presence. Twitter took centre stage as we facilitated direct interactions between KKR players and their fervent supporters, establishing a unique and authentic connection.
4. “Cheer for KKR” Campaign: Adding a Personal Touch
The “Cheer for KKR” campaign proved instrumental in imbuing a personal touch to the brand’s digital activities. This distinctive initiative not only resonated with the audience but also strengthened the emotional bond between the players and their dedicated fan base.
Achievements: A Testament to Success
KKR emerged as the most active IPL team on Twitter, amplifying their reach and influence.
A staggering 466,000 Instagram followers catapulted KKR to become the most followed IPL team on the platform.
With over 15 million likes on Facebook, KKR secured the highest engagement among all IPL franchises, demonstrating an unparalleled connection with their global fan base.
It is noteworthy that throughout our endeavour, minimal reliance on celebrity endorsement was made, proving that results are borne out of strategic execution and not dependent on a famous name. This deliberate approach amplified the authenticity of the brand’s digital presence.
Our collaboration with Kolkata Knight Riders Cement exemplifies a remarkable transformation in fan engagement, solidifying the team’s reputation as a frontrunner in the IPL. This case study serves as a testament to our agency’s expertise in crafting innovative digital strategies that resonate on a global scale.
- KidZania
KidZania, a global leader in interactive educational theme parks for children, partnered with Relier Media to enhance its digital presence and drive tangible results. Through a comprehensive strategy and a multi-pronged approach, we embarked on a journey to elevate KidZania’s brand awareness, increase ticket sales, and foster online and offline engagement.
Diverse Location Management: Managing the digital presence of KidZania across multiple locations in Delhi and Mumbai, ensuring consistent branding and messaging.
Pan India Social Media Strategy: Creating a unified social media strategy that resonated with KidZania’s target audience nationwide.
Creative Management: Developing eye-catching creatives and content that captivated children and parents alike.
Media Buying and ROI-based Campaigns: Planning and executing ROI-focused campaigns to boost ticket sales and footfalls at KidZania centers.
SEO: Optimizing KidZania’s online presence to improve search engine visibility and organic traffic.
Print Ads and Hoarding Designs: Designing visually appealing print materials to increase brand visibility in physical spaces.
Video Development: Producing engaging videos that showcased the KidZania experience and its educational value.
Live Event Coverage: Providing real-time coverage of KidZania events to engage the audience and create buzz.
Contest Creation and Engagement: Crafting contests and interactive campaigns to boost online and offline engagement.
Solutions:
Digital Presence Management:
We seamlessly managed KidZania’s digital presence in Delhi and Mumbai, ensuring consistent branding, messaging, and timely updates across all online platforms.
Pan India Social Media Strategy:
Our team devised a comprehensive social media strategy that extended KidZania’s reach beyond its physical locations, fostering a sense of excitement and curiosity about the KidZania experience across India.
Creative Management:
We designed captivating visuals and engaging content that spoke to both children and parents, highlighting the educational and fun aspects of KidZania.
Media Buying and ROI-based Campaigns:
Through data-driven insights, we executed targeted ad campaigns that significantly increased ticket sales and footfalls, delivering a substantial return on investment.
SEO:
By optimizing KidZania’s online presence, we boosted organic traffic, ensuring that the KidZania website was easily discoverable by potential visitors.
Print Ads and Hoarding Designs:
Our visually striking print materials and hoarding designs increased KidZania’s visibility in physical spaces, attracting the attention of passersby.
Video Development:
We produced compelling videos that effectively showcased the KidZania experience, educating parents about the park’s value in nurturing their child’s skills and creativity.
Live Event Coverage:
Our real-time event coverage generated buzz and excitement, both online and offline, enhancing KidZania’s reputation as a dynamic and engaging family destination.
Contest Creation and Engagement:
Through strategically crafted contests and campaigns, we boosted engagement and fostered a sense of community among KidZania’s online and offline audience.
Our collaboration with KidZania yielded remarkable results:
Significant Increase in Footfalls: Footfalls at KidZania centers in Delhi and Mumbai saw a substantial uptick, with a measurable increase in ticket sales.
Enhanced Brand Visibility: KidZania’s digital presence was not only maintained but also enhanced, making it a prominent and recognized brand in the educational and entertainment industry.
Engaged Community: The KidZania community became more engaged, both online and offline, fostering a sense of excitement and loyalty among visitors.
Our partnership with KidZania exemplifies how Relier Media delivers exceptional results through a holistic approach to digital marketing. By seamlessly managing KidZania’s digital presence, implementing ROI-focused campaigns, and engaging audiences through creative and interactive content, we successfully contributed to KidZania’s growth and reputation as a premier destination for children and families.
- Hero Electric
Hero Electric, a prominent player in the electric vehicle industry, sought to elevate its digital presence and engage a wider audience. They partnered with Relier Media, renowned for its expertise in crafting impactful digital marketing strategies.
Perception Shift: To alter the perception of electric vehicles and position Hero Electric as an eco-conscious, futuristic choice.
Brand Awareness: Enhance brand visibility in a competitive market.
Engagement and Community Building: Create an active online community of electric vehicle enthusiasts.
Strategies Implemented:
Social Media & Creative Management: Crafted compelling content highlighting Hero Electric’s innovative products. Implemented visually striking creatives that resonated with the target audience.
Digital PR & Community Outreach:
Leveraged digital PR to tap into the electric vehicle user community, fostering meaningful discussions. Engaged influencers and industry experts to amplify Hero Electric’s message.
Media Buying & Planning:
Executed a strategic media buying plan to increase brand awareness and reach a wider demographic. Carefully curated placements for maximum impact.
On-Ground Events & Coverage:
Orchestrated on-ground events to provide hands-on experiences with Hero Electric’s products. Amplified event coverage across digital and social channels for a global audience.
Video Content & Reels:
Produced engaging videos showcasing Hero Electric’s unique selling propositions (USPs). Utilized reels to boost social media engagement and highlight product features.
Customer Outreach & Contests:
Conducted interactive contests and events to foster a sense of community and generate excitement around electric vehicles. Encouraged user-generated content to showcase genuine enthusiasm.
Digital Community Creation & SEO Management:
Established a vibrant online community dedicated to electric vehicles, providing a platform for enthusiasts to connect and share insights. Implemented a robust SEO strategy through insightful blogs and articles, boosting Hero Electric’s online visibility.
Results:
Achieved an increase in brand awareness.
Successfully shifted perception towards electric vehicles, positioning Hero Electric as an industry leader in sustainability and innovation.
Our team devised a comprehensive social media strategy that extended KidZania’s reach beyond its physical locations, fostering a sense of excitement and curiosity about the KidZania experience across India.
Witnessed a rise in social media engagement through compelling content and interactive campaigns.
Established a thriving digital community with growth in user participation.
Through a multi-faceted digital marketing approach, we not only elevated Hero Electric’s online presence but also contributed to a fundamental shift in the perception of electric vehicles. The collaborative efforts resulted in a strengthened brand image, increased engagement, and a growing community of electric vehicle enthusiasts.
- H&M
H&M, a global fashion leader, stands at the forefront of the industry, celebrated for its trendsetting designs and accessibility. Recognizing the critical need for sustainability in the fashion landscape, H&M sought to not only adopt eco-conscious practices but also revolutionize how sustainability is communicated to its audience.
Challenges:
In a world inundated with information, breaking through the noise to convey the essence of sustainability presented a significant challenge. Additionally, the traditional approach of sustainability tutorials no longer resonated with an audience craving fresh, engaging content.
Solutions: A Comprehensive Digital Transformation
1. Redefining Sustainability Narratives:
Our strategy pivoted on the premise of departing from conventional tutorials. Instead, we envisioned a narrative that merged compelling storytelling with visually arresting content, breathing life into the concept of eco-consciousness.
2. Showcasing Material Sustainability:
A dedicated social media campaign was crafted to spotlight H&M’s use of eco-friendly materials. This campaign not only highlighted their commitment to sustainability but also educated the audience on the innovation driving their material choices.
3. Artistry in Design:
The creative team meticulously designed visuals that not only captivated the audience but also communicated H&M’s dedication to aesthetic excellence. These visuals served as powerful anchors for the sustainability message.
4. Leveraging Influencer Magnetism:
A strategic influencer alliance was forged, augmenting traffic and sparking genuine engagement with H&M’s sustainability mission. The influencers became advocates, amplifying the reach of H&M’s message and making sustainability chic.
5. Digital Aesthetics for Impact:
The website and media platforms were adorned with banner designs that not only exuded professionalism but also communicated H&M’s commitment to sustainability. This visual consistency bolstered H&M’s global reputation.
6. Community-Driven Engagement:
Empowering direct consumers, we catalyzed the creation of user-generated content through short reels. This grassroots engagement reinforced H&M’s authenticity and resonated with its audience.
Results: Impact Beyond Measure
Empowering direct consumers, we catalyzed the creation of user-generated content through short reels. This grassroots engagement reinforced H&M’s authenticity and resonated with its audience.
- EsselWorld and Water Kingdom
In the dynamic realm of amusement parks, EsselWorld and Water Kingdom stand as iconic landmarks, enchanting visitors with unforgettable experiences. These twin attractions have garnered a reputation for providing wholesome entertainment to people of all ages, making them a cherished part of Mumbai’s cultural fabric. Our esteemed digital marketing agency had the privilege of collaborating with EsselWorld and Water Kingdom to enhance their online presence, engagement, and overall brand impact.
EsselWorld and Water Kingdom sought to further amplify their reach and captivate a broader audience while upholding their traditional values and commitment to quality entertainment. The challenge lay in striking a harmonious balance between modern digital strategies and the timeless charm that these establishments epitomized.
Our Approach:
Website Banners: Our creative team meticulously crafted website banners that seamlessly integrated modern design aesthetics with the timeless appeal of EsselWorld and Water Kingdom. These banners visually conveyed the essence of fun, excitement, and adventure that awaited visitors.
Videos: Leveraging the power of video content, we conceptualized and produced captivating videos that showcased the parks’ exhilarating rides, engaging attractions, and vibrant atmosphere. By blending classic storytelling techniques with contemporary videography, we invoked a sense of nostalgia while resonating with new generations.
Media Planning: Drawing upon our expertise in media planning, we devised a comprehensive strategy to ensure that EsselWorld and Water Kingdom reached their target audience through the most impactful channels. Our approach maximized exposure while maintaining a coherent brand message.
Social Media Mastery: Our skilled social media team crafted a captivating online presence for both parks. We blended cherished memories with current trends, connecting deeply with loyal fans and drawing in new admirers.
Results:
Through our collaborative efforts, EsselWorld and Water Kingdom witnessed a remarkable transformation in their digital landscape:
Enhanced Brand Visibility: Our strategic media planning elevated the parks’ online visibility, expanding their reach to a wider demographic spectrum.
Engagement Surge: The seamless fusion of classic and contemporary content resonated deeply with the audience, leading to a substantial increase in social media engagement.
Nostalgia Rekindled: By infusing traditional elements within modern platforms, we reignited a sense of nostalgia among loyal patrons, forging a deeper emotional connection.
Enriched Visitor Experience: The strategically designed website banners and videos inspired renewed excitement about the parks, translating into increased footfall and a heightened visitor experience.
Our collaboration with EsselWorld and Water Kingdom exemplifies the intersection of tradition and innovation in the digital age. Through our adept execution of website banners, videos, media planning, and social media management, we seamlessly blended the timeless charm of these iconic attractions with the dynamic world of digital marketing. The results achieved not only validate our commitment to excellence but also reinforce the enduring reputation of our clients as pioneers in the realm of wholesome entertainment.
- Emami - Healthy and Tasty
Emami Limited, a prominent player in the consumer goods and healthcare industry, partnered with Relier Media to embark on a transformative journey towards a robust digital presence. With a legacy dating back to 1974, Emami sought to leverage the power of digital marketing to reach and engage with its diverse audience across India.
Emami’s digital media pages on Facebook and Instagram were in their infancy, lacking a strategic approach to engagement and growth.
Pan India Presence: Emami desired a comprehensive digital strategy to cater to its diverse audience spread across the length and breadth of India.
Regional Outreach: To connect with consumers in regional markets, Emami needed targeted campaigns in regional languages.
Our Approach
Building Foundations: Our first challenge was to establish a strong foundation for Emami’s digital presence. We initiated the following key steps:
Social Media Strategy: We meticulously developed a holistic social media strategy that aligned with Emami’s brand values and objectives.
Geo-targeting: We implemented a pan-India geo-targeting strategy to ensure Emami’s message reached the right audience in the right regions.
Content Localization: To bridge the language barrier, we launched regional language campaigns, tailoring content to resonate with audiences in different linguistic regions.
To maximize Emami’s digital reach, we implemented the following strategies:
Media Planning and Buying: We devised a comprehensive media plan that included strategic ad placements and buying to effectively reach Emami’s target audience.
Print Ads and Hoarding Designs: Recognizing the importance of traditional advertising, we created impactful print ads and hoarding designs that reinforced Emami’s brand presence.
Results
Our partnership with Emami yielded remarkable results, exceeding expectations and solidifying both Emami’s reputation as a market leader and our agency’s expertise.
Digital Growth: Emami’s Facebook and Instagram pages witnessed exponential growth, with a significant increase in followers and engagement.
Pan India Outreach: Our geo-targeting strategy enabled Emami to connect with consumers in every corner of India, boosting brand awareness and sales.
Regional Engagement: Regional language campaigns led to enhanced engagement in key markets, strengthening Emami’s presence and market share.
Media Impact: Our media planning and buying strategies effectively reached Emami’s audience, leading to improved visibility and market penetration.
Traditional Advertising: Our creative print ads and hoarding designs added a touch of tradition to Emami’s modern digital approach, resonating with consumers across generations.
Through strategic planning, innovative execution, and a deep understanding of Emami’s brand values, Relier Media successfully transformed Emami’s digital presence, reinforcing its position as a market leader. Our holistic approach, encompassing digital and traditional channels, not only exceeded client expectations but also reinforced our agency’s reputation as a trusted partner in achieving digital marketing excellence.
- Everest Industries Limited
Since 1934, Everest Building Materials has been a revered name in the industry, renowned for delivering customized, top-tier building solutions to architects, designers, and engineers worldwide. They approached Relier Media with a vision to not only fortify their digital presence but also to establish a thriving online community of architects and designers.
Our Approach:
Social Media and Creative Management:
Leveraging Everest’s rich legacy, we curated a captivating narrative that highlighted their expertise and unwavering commitment to quality. Engaging visual content was crafted to resonate with their target audience, exemplifying Everest’s dedication to excellence.
Niche Community Building:
We recognized the importance of fostering a dedicated community of architects and designers. Through strategic content and engagement initiatives, we cultivated an exclusive space that encouraged knowledge exchange, reinforcing Everest as a thought leader in the industry.
Media Buying and Planning:
Employing meticulous geo and interest targeting, we optimized media placements to maximize return on investment. This precision-targeted approach ensured that Everest’s products reached the right audience, resulting in a notable increase in conversions and revenue.
International Market Expansion:
Understanding Everest’s global aspirations, we devised a comprehensive strategy tailored for international markets. This included the creation of bespoke landing pages optimized for specific regions, enabling Everest to establish a robust global presence.
SEO Management:
A meticulous SEO strategy was implemented to enhance Everest’s visibility across search engines. This not only improved their organic search rankings but also ensured that their products were easily discoverable by potential customers worldwide.
Results:
Everest’s digital footprint experienced a substantial boost, with a marked increase in website traffic and user engagement.
The niche community of architects and designers flourished, becoming a hub for industry insights and discussions, solidifying Everest’s reputation as a trusted partner.
Our media buying and planning efforts led to a significant surge in ROI, affirming the efficacy of our targeted approach. The international market strategy catapulted Everest into new territories, establishing a strong foothold in over 35 countries.
SEO optimizations catapulted Everest’s search engine rankings, resulting in heightened visibility and increased organic traffic.
Through a meticulously crafted digital strategy, we empowered Everest Building Materials to not only adapt to the modern landscape but thrive in it. Our collaborative efforts have not only elevated Everest’s digital presence but also fortified its reputation as an industry leader. This case study stands as a testament to our commitment to excellence, delivering exceptional results that transcend borders.
- Burger Singh
In a dynamic market, establishing a unique brand identity and engaging with the audience on a digital platform is paramount. Burger Singh, a prominent fast-food chain, partnered with Relier to enhance its digital presence and customer engagement.
Burger Singh faced the challenge of differentiating itself in a competitive market while maintaining a strong connection with its diverse customer base.
Solution:
Social Media Management and Content Creation:
Our team devised a comprehensive social media strategy, blending creativity with precision. Engaging content was curated, keeping in mind the target audience’s preferences and the brand’s ethos.
Offbeat Content and Product Promotions:
Leveraging the essence of Burger Singh’s offerings, we crafted offbeat content that resonated with the audience. This approach not only showcased the products but also added a unique, memorable dimension to the brand.
Media Buying and Planning:
A strategic media buying and planning approach was implemented to amplify brand awareness and ensure a favorable return on investment. This involved precise targeting and optimizing ad placements for maximum impact.
Online Menus and Design:
A user-friendly online menu was designed, enhancing the digital ordering experience. The aesthetic appeal of the menu was aligned with the brand’s visual identity, ensuring a seamless and visually pleasing customer journey.
Consumer Engagement Initiatives:
Relier conceptualized and executed engaging activities like reels and contests, fostering a deeper connection between the brand and its audience. These initiatives not only increased brand engagement but also created a community around Burger Singh
Contests and Consumer Base Expansion:
Thoughtfully crafted contests were organized to expand the consumer base and encourage active participation. This resulted in a surge of interest and involvement, further solidifying Burger Singh’s market presence.
Results:
The collaborative efforts yielded remarkable outcomes:
A significant surge in online engagement.
Increased brand awareness resulting in a rise in footfall.
ROI saw impressive growth due to refined media planning.
Expanded consumer base through strategic contests and engagement activities
Through a meticulous approach to content creation, strategic media planning, and engaging consumer initiatives, Relier successfully elevated Burger Singh’s digital presence, solidifying both entities as leaders in their respective domains.
- Biryani Blues
In the fast-paced world of culinary delights, Biryani Blues stands as a beacon of aromatic excellence, offering a delectable array of biryanis that have captured the hearts and taste buds of food enthusiasts across India. However, in a digital age dominated by screens and social media, it became apparent that even a culinary legend like Biryani Blues needed to make its presence felt in the virtual realm. Enter Relier Media, poised to transform this culinary gem into a digital sensation.
Biryani Blues faced several challenges that demanded a strategic and comprehensive digital marketing approach.
Visibility and Awareness: While a household name among biryani lovers in India, Biryani Blues sought to expand its online presence and awareness.
Engagement and Community Building: Building an engaged online community was paramount to fostering brand loyalty and driving sales.
ROI Optimization: Efficient media buying and planning were crucial to maximize return on investment (ROI).
Influencer Collaboration: Collaborating with influencers and celebrities to enhance brand reach was a priority.
Our Approach:
1. Social Media Management and Creative Mandate:
Our journey began with revamping Biryani Blues’ social media presence. We designed engaging content that resonated with the brand’s essence while catering to diverse tastes. Our creative mandate ensured a consistent, visually appealing, and informative online presence.
2. Banner Design and Online Promotions:
We crafted visually stunning banners for Google Display Network (GDN) and social media platforms, enticing potential customers and boosting online sales. These banners conveyed the essence of Biryani Blues’ culinary excellence.
3. Content Creation and Engagement:
Engaging content was the linchpin of our strategy. We created videos, brand coupons, online packages, combo offers, and discount vouchers, fostering community engagement while boosting online sales.
4. Media Buying and Planning:
Our meticulous media buying and planning strategies optimized the brand’s ROI, ensuring every advertising dollar spent delivered tangible results.
5. Real-world Engagement and Events:
We didn’t stop at the digital realm. We organized on-ground events at Biryani Blues’ outlets, further enhancing brand reach and engagement. These events were seamlessly integrated into our online strategy.
6. Influencer Tie-ups and Campaigns:
Collaborating with influencers and celebrities amplified our reach and influence within the community, driving both awareness and sales.
Results:
Our holistic approach yielded impressive results.
Increased Online Sales: Biryani Blues experienced a substantial surge in online sales, with our creative banners and promotional content playing a pivotal role.
Community Engagement: The brand’s online community flourished, driven by engaging content, promotions, and real-world events.
Optimized ROI: Our media buying and planning strategies significantly improved the ROI for Biryani Blues.
Enhanced Reach: Collaborations with influencers and celebrities boosted the brand’s reach and community engagement.
Social Media Growth: Biryani Blues witnessed a substantial increase in social media numbers and metrics, solidifying its digital presence.
Our partnership with Biryani Blues exemplifies the power of a comprehensive and strategically executed digital marketing campaign. By synergizing traditional notions of culinary excellence with contemporary digital strategies, we elevated Biryani Blues to new heights, further reinforcing both the brand’s reputation and our agency’s standing in the digital marketing sphere.
- Balaji Wafers
Balaji Wafers, a local snack manufacturer based in Gujarat, India, possessed an illustrious history of producing delectable snacks. Despite their solid distribution network, the brand’s digital presence remained subdued due to a lack of digital acumen. Amidst the challenges posed by the lockdown, Balaji Wafers collaborated with Relier, embarking on a journey to redefine their digital identity, amplify brand awareness, and establish a global footprint.
Challenges:
Limited digital presence and awareness beyond Gujarat.
Need for a pan India and global appeal.
Leveraging social media for growth.
Harnessing trending conversations and news trends.
Capitalizing on the association with brand ambassador Ayushmann Khurrana.
Enhancing brand credibility through strategic alliances, such as the partnership with National Geographic.
Strategy and Execution:
Our team meticulously devised and executed a multifaceted strategy that breathed new life into Balaji Wafers’ digital persona.
The following key initiatives were undertaken:
Strategic Brand Repositioning: Recognizing the potential of Balaji Wafers’ products on a larger canvas, we overhauled the brand’s strategy to create a more inclusive and globally resonant image. This involved revamping social media posts and content to cater to a diverse audience.
Content Proliferation: To amplify brand reach, we adopted a proactive approach, increasing the frequency of social media posts. The entire spectrum of Balaji Wafers’ products was regularly promoted, with an emphasis on moment marketing and real-time participation in trending conversations.
Brand Ambassador Leverage: The strategic collaboration with actor Ayushmann Khurrana, as a one-time brand ambassador, was transformed into a viral sensation. The team’s meticulous promotional efforts augmented the campaign’s impact, effectively leveraging Ayushmann’s star power to enhance Balaji Wafers’ appeal. Strategic Alliances: The alliance with National Geographic, culminating in a captivating factory tour documentary, cemented Balaji Wafers’ credibility. We undertook the power of social media to maximize the impact of this alliance, thereby elevating the brand’s stature and resonance.
Results Achieved:
Expansive Digital Footprint: The team’s concerted efforts transformed Balaji Wafers from a local to a pan-India brand, significantly broadening its digital presence and awareness.
Enhanced Engagement: By astutely aligning with trending conversations and news trends, the brand witnessed heightened engagement on social media platforms, fostering a dynamic and interactive online community.
Influencer Synergy: The strategic collaboration with Ayushmann Khurrana, bolstered by Relier’s promotions, catalyzed widespread brand recognition and acceptance.
Credibility Amplification: The collaboration with National Geographic solidified Balaji Wafers’ credibility, effectively positioning it as a brand of substance and quality.
The transformation of Balaji Wafers’ digital landscape from local to global, coupled with the strategic amalgamation of influencer partnerships and credible alliances, stands as a testament to Relier’s expertise in redefining brand narratives. Our team’s impeccable execution, informed by strategic foresight, propelled Balaji Wafers to the forefront of the digital snack industry, bolstering their reputation and expanding their consumer base.
- Audi
In the fiercely competitive world of digital marketing, our partnership with Audi Mumbai stands as a testament to our unwavering commitment to delivering outstanding results. Through an array of comprehensive services, we had the privilege of collaborating with Audi Mumbai to significantly enhance its online presence and reinforce its position as a pinnacle of luxury and performance.
Audi Mumbai, an iconic brand synonymous with luxury and innovation, recognized the need to elevate its digital presence. Our challenge was to not only meet but exceed the expectations of Audi Mumbai’s discerning audience. We aimed to bolster brand recognition, extend reach, and nurture a loyal online community.
Our Solution:
1. Audi Mumbai Page Management:
Our journey began with strategic Audi Mumbai page management. We meticulously worked an online identity that resonated with the brand’s ethos while engaging and captivating the audience.
2. Social Media Event Coverage:
We leveraged the power of social media to provide real-time coverage of Audi Mumbai’s events. Our live updates, captivating visuals, and engaging storytelling brought the audience closer to the heart of Audi Mumbai’s activities, fostering excitement and anticipation.
3. Celebrity Tie-ups and Event Planning:
We strategically partnered with high-profile celebrities and carefully curated events that perfectly matched Audi Mumbai’s brand identity. These collaborations not only enhanced the brand’s prestige but also captured the interest of a broader audience, generating significant buzz.
4. Photoshoot and Video Production:
Our team executed stunning photoshoots and produced captivating videos that showcased Audi Mumbai’s vehicles in their full glory. These visuals were more than just marketing; these visuals showed the skill and innovation in every Audi.
5. Live Social Coverage:
We brought events to life through live social coverage. From product launches to exclusive previews, our real-time engagement with the audience heightened the sense of involvement and excitement.
Results:
Our holistic approach to digital marketing yielded remarkable results: Audience Engagement: Audi Mumbai’s social media engagement surged with a significant increase in likes, shares, and comments.
Brand Visibility: Audi Mumbai’s online visibility expanded, leading to a substantial rise in website traffic.
Loyalty and Advocacy: The brand’s online community grew, with fans becoming loyal advocates of Audi Mumbai’s legacy.
Celeb Alliances: Strategic celebrity tie-ups garnered widespread media coverage and enhanced brand prestige.
Our partnership with Audi Mumbai not only met but exceeded expectations, transforming the brand’s digital presence and elevating its status as a symbol of luxury and innovation. The success of this collaboration is a testament to our agency’s dedication, creativity, and commitment to excellence.
- Amazon
In a strategic partnership with Amazon, we embarked on a journey to redefine the boundaries of marketing excellence. With a shared commitment to innovation, this collaboration left an indelible mark on the digital landscape.
Amazon, a household name synonymous with innovation and customer-centricity, aimed to strengthen its market presence across diverse channels, bridging the gap between traditional and digital platforms. The challenge lay in crafting a smooth narrative that resonated with audiences across radio, content, online, print campaigns, and media planning while upholding Amazon’s reputation for excellence.
Solution:
Our journey began with strategic Audi Mumbai page management. We meticulously worked an online identity that resonated with the brand’s ethos while engaging and captivating the audience.
1. Radio Campaign:
Leveraging the nostalgia of radio, we designed captivating audio narratives. These narratives encapsulated Amazon’s journey, innovations, and commitment to enriching lives.
2. Content Strategy:
Meticulous content curation established Amazon’s authority across digital platforms. By crafting a narrative that emphasized its impact on modern lifestyles, Relier engaged audiences with insightful blogs, thought-provoking articles, and shareable social media content.
3. Online Engagement:
Our team crafted a seamless digital experience, skillfully integrating Amazon’s offerings into customers’ lives. Through user-friendly interfaces, interactive website elements, and precision-targeted advertising, the agency reflected Amazon’s dedication to customer satisfaction in every online interaction.
4. Print Campaign:
Amid the digital era, we revitalized print’s influence. Thoughtfully designed print initiatives portrayed Amazon’s innovations tangibly. Magazine spreads and well-placed outdoor ads showcased Amazon’s narrative vividly beyond screens, making a lasting impression on the physical realm.
5. Media Planning:
Relier strategically managed media placements, skillfully guiding Amazon’s message to its intended audience at the perfect moment. This precise strategy enhanced Amazon’s brand recall and resonance.
Results:
The collaboration between Amazon and Relier yielded exceptional outcomes that reverberated across the marketing realm.
Amplified Reach: Amazon’s message reached to listeners through radio broadcasts, digital content, online interactions, print placements, and carefully targeted media outlets.
Enhanced Engagement: Audiences responded enthusiastically to the multifaceted campaign, fostering deeper connections and driving increased engagement.
Brand Evolution: Amazon’s identity evolved from an e-commerce platform to a holistic lifestyle enabler, resonating deeply with its customer base.
Market Leadership: Amazon’s market presence experienced an upward trajectory, solidifying its position as an industry leader and innovator.
The collaboration between Amazon and Relier exemplifies the potent blend of traditional and digital marketing techniques. By solidifying Amazon’s narrative across radio, content, online, print campaigns, and media planning, Relier demonstrated its ability to elevate brands to unprecedented heights.
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